1PUTT is a new golf concept that aims to reinvent the golf experience for the modern player.
The task was to create a modern brand that fits with 1PUTT's ethos, revolutionary direction and demographic. The aim was to create a golfing brand that was modern, yet flexible, reinforcing the idea of a fun and sociable approach to golf.
This evolved into the creation of a full Set of brand guidelines, marketing collateral, web assets and clothing. With the development and popularity gained from 1putt a Membership club was created known as the ‘Players club’. The 1PUTT branding was used and applied to this and can be found on their site! Go check them out!
Valkyrie Athletic Performance - Providing personal training and S&C services to all, from the novice gym goer to elite athletes. Creating tailored sessions specifying in weight training and conditioning circuits.
Be Right Bake, the doughnut company that differs from the rest. Available in a mouth-watering selection of flavours, the real showstopper of a BRB doughnut is the infamous syringe fillings. Choose your doughnut, choose your syringe and get injecting!
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Burnham and Berrow Golf Club is a Top 100 UK links golf course in Somerset. Whilst the club is well placed, they felt their existing logo and club identity didn’t reflect their status.
The challenge was to create a modern icon that could stand alone on all collateral but also work just as effectively with the Club’s Title, both portrait and Landscape. The existing logo was stripped down to it’s most recognisable features, the lighthouse and it’s red stripe. A number of variations were presented and the designs were refined to a select few which resulted in those that resonated most with both the club’s members and committee.
With the icon design in place, a Club Font was selected which complimented the style and form of the logo. Following it’s success, a complete Brand Guidelines was then created and implemented. This can be seen across all club collateral and assets, from scorecards and clothing to club signage and their new website design.
With their new visual identity in place, a strong online and on-course presence, the club is flourishing, cementing their position as a top 100 club in the UK.
The ARC Centre is an animal and wildlife education centre that aims to educate and encourage young people to take care and preserve their environments through fun and interactive learning activities.
Design a modern, child friendly logo that reflects nature, animals and the 'environmental' values of the company. Pascal the chameleon was chosen to be the animal that features.
With its growing progress and development I was then asked to create the remaining animals for their web and marketing assets. The project also incuded the designing of flyers, vehicle vinyl, uniforms and way finding signage ahead of their official launch in September 2018.
The BMS x Pfizer alliance was created in order to provide an all in one resource for individuals and groups to learn more about the work that the alliance does.
I was commissioned by ICG to create a corporate logo for the Alliance Anticoagulation Foundation. Using tonal blues that are associated with that of the health and medical sector, the logo ensures and emphasises the fact that the foundation is to be used as a central hub for all information from a collection of official sources.
Ullesthorpe Court Golf club had no real brand or identity. After research and meetings with members and the committee, inspiration was drawn from a clothing coin that dated back to the early 1900's.
When working with golf clubs there are a number of limitations and restraints due to the number of comittee members it must appeal to - this meant a simple and representative logo needed to be created, one that would gain approval from all those at the Club.
What started as a Logo then became a complete Identity rebrand which lead to the design of club collateral and course signage - all in accordance to a complete set of Guidelines I created for them.
Les Mecs Clothing was a bespoke design-led clothing brand of which I was a co-founder and sole designer. I invested my free time into creating a new brand and innovative apparel from start to finish, which gained over 10,000 followers on social media.
As a lover of all things design, culture and travelling, the brand was created in order to combine these elements, creating modern clothing with influencial artwork inspired from cultures all over the world.
The brand was physical manifestation of an eclectic mix of tattoos, worldwide travels and UK urban culture. All designs originated from pencil illsutrations which were then re-created digitally and screen printed - processed and finished as the high quality, accomplished products as shown.
A collection of exercise characters and school illustrations for Jason Gardener MBE. A solution to an exercise circuit implented on visits to primary schools. This was then integrated into the rebranding of his organisation and a direct form of communication to his target audience. Full team caricatures, educational exercise banners, inflatable gates, illustrations, proposal documents, Web layout design, poster and presentation designs were also completed for this project.
The project developed further and the illustrations were taken to market. Whilst being displayed on the outer packaging design, they were also integrated and used as engaging prize winning cards for Brioche Pasquier. The cards were in over 11 Million Packets across supermarkets and shops all over the UK.
The Tadworth badgers were looking for a new club badge ahead of the upcoming 2018/19 season. They wanted to retain the club animal but introduce a new, modern badge that resonated with their youthfulness and fierce style of play.
Rochester and Cobham Park needed a revised and refreshing logo that reflected the quality of their club. Whilst looking for something new and modern, they wanted to retain the shield and all core elements found in their original logo. I simply re-designed the inner details and shield found on the heraldic badges relevant to the club area, whilst ensuring there was more space for the illustrations to sit in. A modern yet traditional typeface was used to compliment the Shield.
You will find a collection of small elements found in the Brand Guidelines I created which were then implemented across all club collateral and signage.
