Burnham and Berrow Golf Club is a Top 100 UK links golf course in Somerset. Whilst the club is well placed, they felt their existing logo and club identity didn’t reflect their status.
The challenge was to create a modern icon that could stand alone on all collateral but also work just as effectively with the Club’s Title, both portrait and Landscape. The existing logo was stripped down to it’s most recognisable features, the lighthouse and it’s red stripe. A number of variations were presented and the designs were refined to a select few which resulted in those that resonated most with both the club’s members and committee.
With the icon design in place, a Club Font was selected which complimented the style and form of the logo. Following it’s success, a complete Brand Guidelines was then created and implemented. This can be seen across all club collateral and assets, from scorecards and clothing to club signage and their new website design.
With their new visual identity in place, a strong online and on-course presence, the club is flourishing, cementing their position as a top 100 club in the UK.
www.burnhamandberrowgolfclub.co.uk